Trademark guidelines

1. Our marks

The paperrise name and the paperrise logo are marks of Baesso Works Servicos Administrativos LTDA., a Brazilian company (CNPJ No. 50.377.331/0001-13) with its head office at Praca Cruz da Esperanca, 106. Vila Baruel, São Paulo - SP. 02522040 - Brazil.. They identify the service offered at paperrise.com and distinguish it from others.

These guidelines grant no license to the marks beyond the uses described here. We may ask you to adjust or stop a use that does not follow them.

We may update these guidelines; the version in force is always on this page. They are written in Portuguese and translated into other languages; in case of any discrepancy, the Portuguese version prevails.

2. How to write the name

The name is paperrise: one word, always in lowercase letters and in the Latin alphabet, in every language — including at the start of a sentence, in titles and in all-caps text. Do not translate, split or inflect the name, and do not add trademark symbols to it.

In Portuguese, the name takes the masculine article, as in “o serviço”: o paperrise, do paperrise, no paperrise. Where the name stands for the company, the feminine, as in “a empresa”, is also accepted: a paperrise, da paperrise.

Use paperrise.com only to refer to the website address, not as the name of the service.

3. How to use the logo

The logo is made up of the symbol — a hand-drawn sheet of paper with a chart rising out of its corner — and the paperrise name beside it. Use only the official files (section 6), without changes:

• Color: black on a light background or white on a dark background, always in a single color, on a plain background with enough contrast to read.
• Shape and proportions: do not stretch, squash, rotate, slant, crop or redraw the symbol or the name, and do not change the typeface, the spacing or the position of the symbol relative to the name.
• Orientation: the logo is never mirrored, not even on pages written from right to left.
• Effects: no shadows, outlines, glows, gradients, textures, transparency or animation.
• Clear space: leave clear space around the logo, on every side, of at least half the height of the symbol, free of text, images or borders.
• Minimum size: 24 pixels high on screens or 8 mm in print, so that the name stays legible.
• Full logo: use the symbol together with the name. The symbol on its own is reserved for the official paperrise icons and profiles.
• Combinations: do not join the logo with other names, logos, slogans or graphic elements, or use it inside your own logo.
• Context: do not use the logo in a way that suggests paperrise sponsors, supports, certifies or is a partner of you, your product or your event.

4. What you may do without asking

Without asking us, you may:

• mention paperrise by name in articles, news, reviews, studies, classes, videos and social media posts;
• publish reviews and comparisons with other products, as long as they are true and do not mislead the reader;
• link to paperrise.com, using the paperrise name as the link text;
• use the logo, without changes, to illustrate news and articles about paperrise, with the official files, which you can request as described in section 6;
• say that you use paperrise — for example, that you planned your business with it, in a presentation to investors;
• state, factually, that a product or service of yours works with paperrise, if that is true — in text, without the logo and without giving the paperrise name more prominence than the name of your product.

In all these cases, write the name correctly (section 2) and do not suggest a partnership, sponsorship or approval from paperrise that does not exist.

5. What needs permission

The following need our prior written permission:

• using the logo in advertising, marketing or sales materials, packaging and app store pages;
• buying the paperrise name, or variations of it, as a keyword in search advertising;
• products and merchandise with the name or the logo, such as T-shirts, mugs and stickers, for sale or distribution;
• events, courses, competitions and communities that use the logo, that have paperrise as or in their own name or title, or that suggest paperrise organizes or supports them (saying factually in their description that paperrise is used falls under section 4);
• names of products, services, companies, apps, extensions, templates and courses that contain paperrise or something similar, such as “paperrise tools” or “paperriser”;
• domain names, social media profiles and usernames that contain paperrise or similar variations;
• any use that presents you as a partner, reseller, consultant or representative of paperrise.

To ask for permission, write to us through the contact form on the website, with the topic “Partnerships”, telling us who you are, the intended use, and where and for how long it will appear. If you already have a draft of the material, include a link to it in your message or send it when we reply. Permission is valid only when given in writing, only for the use described, and may be withdrawn if the use no longer follows these guidelines.

6. Brand kit and press

Journalists, content creators and event organizers may ask, through the contact form on the website with the topic “Press”, for:

• the official logo files, in black and in white;
• information about paperrise and about the company;
• interviews and the confirmation of information for stories.

Always use the files we send. Do not copy the logo from screenshots or recreate it.

7. Misuse and fake pages

If you find a website, profile, app, ad or message that pretends to be paperrise or misuses the brand, let us know, with the address or link. By email, at contact@paperrise.com, also attach screenshots and, if it is an email, the original message forwarded as an attachment. The contact form on the website, with the topic “Other”, takes text only: send the link through it and, if we need the files, we will ask for them in our reply.

To protect yourself from scams:

• The paperrise website and system are at paperrise.com (the system at paperrise.com/app). Check the address in your browser before typing your password.
• paperrise emails always come from addresses ending in @paperrise.com. Subscription receipts and invoices may also come from Stripe, our payment processor.
• We never ask for your password, your verification codes or your card details by email, phone, message or social media. The codes we send by email are only for you to type into paperrise: do not pass them on to anyone, not even to someone who says they are from our team.
• Payments are made only on the Stripe page opened from your account, and signing in with Google or Microsoft happens on those companies’ pages.
• Our official social media profiles are the ones linked in the footer of this website.
• If you typed your password into a fake page, change it as soon as possible at paperrise.com, end any sessions you do not recognize, and also change the password of any other service where you used the same one.

8. Third-party marks

Google, Microsoft, Stripe, Cloudflare, Hostinger, Twilio, Lean Canvas and the other third-party names, marks and logos mentioned on the paperrise website and system, including those of social networks, belong to their respective owners. We mention them only to identify services we use, methods we cover or ways to sign in, and the mention does not indicate sponsorship, partnership or approval by those owners.

If you believe something on the paperrise website or system infringes a mark of yours, write to contact@paperrise.com.

9. Contact

Baesso Works Servicos Administrativos LTDA. — CNPJ 50.377.331/0001-13

Praca Cruz da Esperanca, 106. Vila Baruel, São Paulo - SP. 02522040 - Brazil.

Email: contact@paperrise.com